Meet the Team

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Tom Holmes

Tom Holmes is one of our co-founders and emulates everything Bach95 is about. Born in Sandbach, his rugby career has taken him to other locations, but his hometown has always been close to his heart. Having played rugby for various clubs, he picked up some great memories both on and off the pitch. Recreating that feeling is something that he looks to offer everyone who has a Bach95, no matter your background, age or situation – this beer will take you back to those memories. And maybe help you make some more!!

By being aware of the calories and content of the beer, but not compromising on the taste, strength and quality means we can be proud of a product that represents our interests and ourselves.

Starting this journey with Will and Jesse is one he has found exciting as he looks forward to building something special.

Jesse Coulson

Jesse’s life has revolved around professional sport and education, a former international rugby player; representing the USA in the Rugby World Cup in 1999, whilst also playing professionally in the Northern and Southern Hemisphere. As well as being a Co-Founder of Bach 95, Jesse is also the Director of the Furyan Group, and the two businesses emerged from a shared passion about people, personal development, and expertise in the marketplace.

Jesse is a RFU Level Four Rugby Union Coach, and has worked in the professional sports arena in Association Football and Rugby Union. Athlete development is his passion and he has a vast amount of experience in a wide range of sports in this field, with male and female athletes.

Jesse is a Registered Football Association Intermediary & Registered Rugby Football Union Agent and he has identified and manages a number of very high profile, international athletes in a range of sports through the years. Jesse continues to support his athletes, be that with their day jobs as sports people or preparing them for their future careers. This is where he met Will and Tom and they share his passion for business and beer, and together they are on an amazing journey creating a unique, great tasting product that all can enjoy.

Will Cliff

Co founder Will still plies his trade as a professional rugby player in the Premiership for Sale Sharks. Proud of his roots and upbringing in Sandbach and the 9 to the 95 in our name (Thats right its not just the calorie count!) he is passionate about rugby, beer and creating memories with all the special people in his life.

Will Says… “Bach 95 is more than just a great beer, it symbolises the way i like to live my life. Professional sport requires so many sacrifices but it is important for me to have a balance that allows me to relax and have fun. Bach 95 makes me feel like I can do that without that bit of extra guilt and without compromising on quality and taste.

Proud of the meaning and the story behind the brand, Will has enjoyed the Bach 95 journey so far and learnt so much, he is excited to see where this journey goes but considers it amongst his proudest achievements teaming up with Tom and Jesse to bring our idea to life